Promoting an HVAC business online can seem tough at first for those who don’t know the tricks of the trade. Building a website is one thing, but getting people to go to it is another. There are many ways to go about doing this in the realm of Internet marketing, but one of the most powerful, and reliable is using SEO. Search engine optimization is just what it sounds like: A method for getting people who are using search engines to click the link to go to a business website. This makes a lot of sense seeing as how those who are searching for a service are usually ready to spend money. Let’s go over some expert SEO advice for HVAC pros in the Fort Worth area.
Stock Images Are on the Way Out
When it comes to using images on a website, using stock images can seem like a great idea. However, Google and other search engines are starting to look negatively on the stock images if they are used in more than one location on the web. This can be a big problem. The easy fix is to hire a photographer to provide images for a business website. This may seem like a needless expense, but it can be a lifesaver in the long run, especially if Google decides to crack down on stock images even more.
There have been a lot of rumors about duplicate content and how it works over the years, but one thing is clear: if there is duplicate content on the same website, Google and the other search engines will give that site a penalty and push it down the rankings. Duplicate content is when text phrases and paragraphs appear on more than one page on a single domain. This can be avoided by putting a company slogan onto an image file rather than having it appear as text. Aside from that, there are programs out there designed to find dupe content and notify the administrator. This can be an easy way to change the phrasing where needed.
Mobile-friendly sites get a boost from Google these days and that’s just a fact. Any business that isn’t using a mobile-friendly site is essentially losing sales by virtue of self-sabotaging their SEO efforts. The good news is that upgrading a site to being mobile-friendly is pretty easy in most cases and won’t take a complete rework of the website. This is usually handled by a web development team though, not an SEO firm.
Hiring an SEO Firm
Speaking of hiring an SEO firm, looking up SEO agencies in Fort Worth can be a great way to find new options when it comes to enhancing the SEO on a business website. This is because the best SEO agencies in Fort Worth can not only do page by page audits on a business site to implement and improve SEO, they can also check on off-page SEO as well as site maps and navigation. Essentially any factor that contributes to SEO can be improved by an SEO firm.
One other thing to remember about SEO firms is that they can be hired on an ongoing basis. This will allow them to adjust the SEO when needed so that it will never be a problem when Google and the other search engines update their algorithms. This can prevent a business from losing all their SEO power overnight, and make sure that they always have an advantage over their competition. In any case, keeping up-to-date with the latest SEO trends is easy when it’s left up to the professionals.